After a year of pandemic upheavals, consumers are ready to spend, but supply chain challenges are causing shortages and price hikes in unexpected places, including chicken. Amidst this, there’s an interesting twist: the underappreciated chicken thigh. Henny Penny lays out some key information on their blog titled “Chicken Thighs: The new wings?“
The Chicken Shortage Scenario
Industry experts have been flagging low supplies and price increases in chicken since early last year. While chicken production stabilized, processing plants still face labor shortages. Plus, the frenzy for chicken sandwiches and wings continues to skyrocket demand, especially for wings.
Wing Consumption vs. Thigh Opportunity
Despite a dip in Super Bowl viewership, wing consumption hit a record high. But here’s a thought – for every pair of wings, there’s a pair of thighs, often overlooked and undervalued. Thighs sell for less and offer more meat, presenting an intriguing opportunity for restaurant operators.
Thighs: The Underestimated Choice
Chicken thighs don’t enjoy the same popularity in the U.S. as wings or breasts, largely due to limited marketing. Yet, taste tests show a preference for their moist, tender, and flavorful qualities. They’re perfect for savoring the natural taste of chicken.
Wingstop and Nathan’s Famous: Leading the Thigh Trend
Wingstop is incorporating thighs in their menu, while Nathan’s Famous is rolling out thigh-based chicken sandwiches. Thighs are proving versatile and flavorful, suitable for various culinary styles.
For the Small Operators: Thighs as a High-Margin Option
For smaller businesses, chicken thighs offer a profitable alternative. They can be prepared in numerous ways – fried, baked, grilled, or even as lollipop-style finger food. The key for operators is to create a signature thigh dish, promote it creatively, and tap into this untapped market.
Amidst the current chicken shortages, thighs present a cost-effective, delicious option that can diversify your menu and appeal to consumers’ evolving tastes. For more insights on frying techniques and menu innovation, exploring additional resources can be invaluable.
For more information on frying and understanding your options, click here. Or, if you’re already frying and want to analyze an existing program, check out our free download: The Top 5 Mistakes to Avoid in Your Frying Program (and how to fix them).
Originally published on www.HennyPenny.com
by Chef Gregg; Henny Penny Corporate Executive Chef